Calculator
OTA Commission Calculator
This calculator estimates the annual commission your hotel pays on channel bookings, and how much of that sits on guests who may already know your property by name. It shows the commission you currently pay — not a saving, because no tool can honestly calculate that from four inputs.
Your numbers
Estimate
- Annual revenue through OTAs
- RM 972,000
- Annual commission on that revenue
- RM 145,800
- Commission attached to the share you marked as potentially direct
- RM 14,580
Assumptions in this calculation
- Annual figures are the monthly figure multiplied by twelve. No seasonality is modelled.
- One blended commission rate is applied across all channels.
- The final figure is the commission currently attached to bookings you believe could come direct. It is not a saving — capturing those bookings has its own cost, and some would not convert at all.
- Rate parity terms in your channel agreements may limit what you can offer directly.
How to read it
What the numbers do and do not mean
The first two figures are straightforward arithmetic on your own numbers. They usually come as a surprise mainly because commission is paid transaction by transaction and rarely looked at as an annual total.
The third figure is the one worth sitting with. It is the commission attached to the guests you believe already knew your property — the ones who used a channel because it was the easier path, not because they found you there. That is the portion a better direct booking journey could realistically compete for.
It is not a saving. Capturing those bookings costs something: a booking path that works on a phone, someone answering enquiries the same day, and the occasional guest who books elsewhere anyway.
Where the friction usually is
- The website asks a guest to enquire rather than showing availability
- Rates are hidden until personal details are given
- The booking flow does not work one-handed on a phone
- WhatsApp enquiries are answered the next morning
- A direct booking leaves behind no guest record you can use next year
About this calculator
- How is the commission figure calculated?
- Monthly rooms revenue is multiplied by your OTA share to get channel revenue, then by your blended commission rate, then by twelve for an annual figure. No seasonality is modelled, so a property with a strong high season should treat the result as a rough order of magnitude.
- Why does the tool not tell me what I would save?
- Because nobody can honestly calculate that from four inputs. The last figure is the commission currently attached to bookings you believe could come direct — not a saving. Capturing those bookings has its own cost, and some of them would not convert at all.
- What is a realistic direct-shift estimate?
- It is genuinely your judgement, which is why the tool asks rather than assuming. The guests most likely to shift are the ones who already knew your property by name and used a channel because it was easier — not the ones who discovered you through it.
- Does rate parity affect this?
- Often, yes. Rate parity terms in channel agreements can limit what you offer directly, which is why added value that costs you little — flexible check-out, a known room preference, breakfast — tends to be the more usable lever than price.
Technology for a kinder hospitality industry.
The next step
Find Out Where Guests Actually Drop Out.
We will walk your booking journey on a phone and message your WhatsApp as a guest, then send you exactly what happened.